NAPA, CALIFORNIA, SEPTEMBER 2018. The Emetry team is excited to announce their first anchor data partnership, which is with Delectable, the leading social focused wine app that specializes in enabling consumers to rate, review and share their beverage experiences. The new partnership is aimed at driving improved business intelligence and consumer insights for enterprise wine brands.
The rise in consumer adoption of mobile wine apps presents brand owners with the possibilities of accessing new and massive volumes of relevant data. This “big data” has major implications to inform wine brands about shopping behaviors, competitive landscape, consumer reputation and brand health. By partnering with Delectable, Emetry will collect, integrate and analyze non-personal data to produce a SaaS analytics dashboard to give brands key insights.
Emetry CEO Paul Mabray says, “As we looked at the landscape of wine data, no other platform has as relevant and meaningful data for wineries as Delectable. Under the leadership of Antonio Galloni and Vinous they are creating a powerful community of engaged wine consumers. By analyzing the data, we can help wineries of all sizes make better data-driven decisions for their brands. The wine world has never before seen consumer data like this.”
The collaboration between these two platforms will allow wine brands to gain insight that arises from non-personal information being made available by Delectable, and enriched by additional layers of intelligence from Emetry’s data about wine shoppers and consumer behaviors.
“Providing wine consumers with the information they want, when they want it, and how they want to see it is a cornerstone of our approach at Vinous,” says Antonio Galloni, Vinous and Delectable CEO. “Now, by making non-personal data from Delectable available to Emetry, we are continuing that theme by helping to provide insight to wineries, so they can ultimately better serve the consumer.”
ABOUT EMETRY: Emetry is a new wine consumer insights solution that aggregates supply, demand, and consumption data and delivers them in real time, so wine brands can optimize their marketing spend.
ABOUT DELECTABLE: Known to many as the “Instagram of wine,” the Delectable app has been downloaded over a million times and has a strong following among wine savvy millennials, experienced collectors and industry professionals. Delectable allows users to scan a wine label with their smartphones and immediately pull up reviews and tasting notes from a rich community of fellow wine lovers, as well as Vinous’ team of critics. Delectable became part of leading wine critic’s Antonio Galloni’s Vinous platform in December 2016.
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