Together We Shape the Future

Success now depends on being more informed than your competitors. Market intelligence, brand intelligence and audience intelligence are not optional requirements for success but daily sources of insights for modern wine brands.

Say hello to your team

We are a team of technologists, data scientists, & quantitative marketers.

Paul Mabray


Paul Mabray has been on the forefront of technology innovation for the wine industry for two decades including, WineDirect, and VinTank which was acquired by the W2O Group. Vintank has been a continuation of his desire to help revolutionize the wine industry by bridging the gap between wine and the digital world. Paul has been in the wine and spirits industry for over twenty years. He has worked for Napa Ale Works, Niebaum~Coppola, WineShopper/ and also was the North American Beverage Consultant for Sumitomo Corporation of America from 2002 through 2005. He founded Inertia in 2002 as one of the first major companies established to bridge the barrier between wineries and their customers. A four-time American Wine Blog Awards finalist, he has also been a guest lecturer at UC Berkeley’s Haas School of Business, UC Davis and many other symposiums, seminars, blogs, and periodicals for his leadership in the wine industry.

Mei Homs

Office Manager

Born and raised in Barcelona, Spain, Mei became passionate about hospitality and gastronomy while developing her career at different departments of the Mandarin Oriental hotel and most specifically, its Michelin Star restaurant led by Chef Carme Ruscalleda.

She later moved to San Francisco in 2013, where she worked at the front office of The Battery, a private membership club and hotel in the heart of the city founded by tech entrepreneurs Michael and Xochi Birch.

On her move to Napa three years ago, Mei landed at the offices of Gruppo Chiarello, where she was able to take a deep dive into the operations and management of the multi-property group.

Ken Burbary


Ken Burbary is a strategic digital marketing, data and analytics consultant for the most influential brands in the world. Ken provides guidance and business counsel to fortune 500 brands in the areas of digital strategy, digital marketing, marketing measurement, big data, analytics, emerging digital technologies, and digital business transformation. He is also a founding Digital Marketing Professor at Cornell University’s Digital Marketing Intensive program at Cornell Johnson Graduate School of Management. Prior to founding his own digital consultancy, Ken spent nearly 20 years in digital marketing & advertising industries where he is considered a nationally recognized expert on digital marketing analytics. Ken has held digital leadership positions such as Chief Digital Officer at Campbell Ewald, Director Digital Advisory Services at Ernst & Young, and VP, Strategy & Analysis at Digitas and has worked with some of the biggest names in marketing, including Goldman Sachs, American Express, Proctor & Gamble, Kraft, General Motors, Chevrolet, Delta Airlines, Walgreens, MillerCoors, Pfizer, the U.S. Navy and the U.S. Postal Service.

Lulu Mcallister Churchill

Sommelier and Data Quality

Lulu Churchill has worked in and around the wine industry for the better part of the last decade, from a stint at a Texas winery to a notable tenure as wine director for Nopa and its associated restaurants to countless recent writing, event planning, and educational projects. She is formally certified through the Culinary Institute of America’s wine program, the Society of Wine Educators, and the Court of Master Sommeliers; informally, she stays on top of what’s cool and tasty in the wine world by exploring the vinous jungle that is her backyard, San Francisco.

Board of Directors

Henry Hansel

Board Member

Henry C. Hansel is the President of the Hansel Auto Group, which includes nine Automobile Dealerships in Sonoma County, CA. He is a Founding Director of the Bank of Petaluma and a current member of the US Bank San Francisco Advisory Board. He has been an independent Director of Hennessy Advisors, Inc. since 2001 and was appointed as a Board Member by Governor Brown, to the California Motor Vehicle Recovery Corporation, serving since 2012. He currently serves as chairman of the Sonoma State University’s Board of Advisors for Weill Hall and the Green Music Center. Henry has immersed himself in Rebuild North Bay, recently returning from an impactful trip to Washington, DC that will pave the way for reconstruction following the tragic Wildfires in October 2017. Since beginning his career in the Automotive Industry in 1973, Henry has served on many Boards and Councils for several of the Brands that he represents, as well as serving on numerous non-profit Boards and Chairmanships in Sonoma County.

Nolan Gasser

Founder and President

Nolan Gasser is a critically acclaimed composer, pianist, and musicologist, who received his Ph.D. in Musicology from Stanford University. Most notably, he is the architect of Pandora Radio’s Music Genome Project and the company’s chief musicologist from its founding in 1999. He also lectures widely at various public and private forums on the nature of musical taste and the intersection of music and science.

Beverly W Landstreet IV

Founder and CFO

Bev Landstreet helps management teams and private equity firms manage and improve cash flows and equity returns in several industries, including healthcare services, business services, distribution, manufacturing, fast-moving consumer goods and building products. He is the Managing Director of Aegis Capital Advisors, LLC and a Partner and Board Member of The Fluid Power Group.

Steve Pleau

Board Member

In 1981, Steve Pleau opened Future Ford on Riverside Ave. in Roseville, CA. and moved to the Roseville Auto Mall in 1991 and proceeded to earn Ford Moto’s most distinguished awards, while also initiating a successful expansion and purchase of dealerships across five Northern california communities, becoming one of the 100 dealership groups in the US. The organizations’ growth, as Steve says, is driven by a simple philosophy of steadfast business values applied to taking good care of employees and customers while retaining the identity of facilities purchased. Owner Steve Pleau says Future Automotive Group represents the three generations of Pleaus (his father Gene who first purchased Burton motors in 1961 and Steve’s son, Geoff, who serves as General Manager of Future Nissan) all have grown the company from a single downtown-Sacramento Ford dealership to an award-winning eight-store chain.

Strategic Advisors

Lauren Hougas

Digital Analytics Leader

Lauren is currently the digital analytics leader at HealthPartners, and formerly worked as Senior Director, Analytics and insights at W2O. She honed her skills in market research and social media at several respected Minneapolis-based companies, including Jostens and Capella Education Company. She has proven track experience in developing and continually helps provide recommendations and accurate consumer insights. Her in-house experience further developed her understanding of how to utilize multiple methodologies to analyze the influence of services and products. She has a proven track record of leveraging tangible insights to provide recommendations that result in effective marketing campaigns.

Daniel Schiffman

Board of Advisors

As an East Coast native, Daniel's passion for the food & wine industry began while he was working for restaurants in the Washington, D.C. area, which led to his attendance at the Culinary Institute of of America in New York. After graduating, Daniel joined the Food & Beverage Management team for the Four Seasons Hotel in Palo Alto, also acting as their on-site Sommelier. Wanting to take his passion for food & beverage further, Daniel diversified his technology skill set within big data, payments, and various merchant applications. Daniel has worked with multiple companies within the restaurant technology space, including Omnivore, WePay and Presto, and has helped thousands of merchants improve their technology stack to further optimize their operations with cutting-edge software and focused strategy.

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