Aggregating big data to build a meaningful 360-degree understanding for wine brands in one easy to use software solution.
The Emetry software aggregates data from a range of digital sources, including the leading wine scanning app Delectable, direct to consumer data, and on-premise POS data to provide wine brands unique and exclusive insights aimed at helping wine producers drive business revenue and make more informed decisions on product development and promotional strategies.
Understand how consumers think about & engage with your brand.
Strategically target messaging and audience with accuracy and confidence.
Understand brand performance against your competitive set within the US, by state or by retailer.
Optimize distribution decisions and spot market opportunities.
Understand your true competitors by variety, market, and price point.
Understand what drives purchases, retention, and loyalty.